PT Telkomsel Best Mobile Learning Innovation.

Urban Planet Mobile provides audio English language lessons to the 94+ million PT Telkomsel subscribers in Indonesia via SMS.

These English lessons have been developed specifically for mobile delivery and are capable of reaching 90% of handsets.

Each lesson is sent as an embedded audio link that downloads as a ringtone, providing the opportunity for subscribers to daily hear English spoken by a native speaker.

Because these lessons are priced affordably for the market and available to virtually every person, subscribers study anytime, anywhere.

Within 3 months of launch, an astonishing 70,000 plus Indonesian's subscribed to the service.

Source: globalmobileaward.com

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